Looking to use a website management service?
Or, well considering it…..
I don’t blame you:
It can be a very smart move for a company to take this route instead of Salary of website manager.
Let’s check out some things a website management service can do for you.
Monitor Up-time of Website
Without a website, you don’t have visitors which is a hard way to sell and promote your products and services.
When the website you own is offline, even for a short time, it costs you lost traffic and/or money.
A website management service takes the up time of your website seriously.
That’s why the best companies have monitoring services spread across the globe to make sure that wherever you have customers or fans, they’re able to access your site at any time day or night with ease.
In the event, there is downtime, the website management company needs to be able to reach you with alerts right away.
The best managers use a variety of services to get updates to you so you’re aware there is an issue and that is being worked on right away.
When every second you’re offline negatively impacts your business, it’s crucial to know what projections the management company has for getting things up and running again for you.
The more time your website is up and available to all of your customers in every geographic location they come from, the more exposure and profitability you have.
Location-based insights are huge. They alert a website management company to regions where outages occur. This helps pinpoint the origin of the problem so they can work quickly to solve it and get your website up and running optimally once again.
Think about how a power outage stops traditional businesses dead in their tracks. Until a generator or other power source can be located, you’re at a standstill.
The same can be said about your website. If it isn’t up and running properly, people can’t read your blogs, schedule a time to use your services or peruse your selection of goods in your storefront.
They can’t comment on posts, inquire about your costs, nor can they pay for the things they want to buy from you.
If your fan or customer gets too frustrated waiting for you to solve your website issue, they’ll go elsewhere and you’ll have a hard time reeling them back to your site because of the bad experience they had when your website was offline.
Hackers are ruthless. Experts say that one website is hacked every five seconds. Rather than become the latest statistic, make sure that the website management team that you hire lists backing up your website as one of the services it provides.
Otherwise, all the hard work you did to make your site stand out goes by the wayside.
An excellent website management company does the following things to keep your website up-to-date in the event that security is compromised. They first, back up website files. This includes individual files as well as entire files.
The content isn’t lost because it is contained in a way that it can be accessed again by the website managers.
Next, they back up your databases. They encrypt and compress files so they can reduce potential security threats and keep large amount of data from taking up big amounts of space on their servers and on the cloud.
Most back up services are automated meaning that they take place regularly and behind the scenes where you don’t even know they’re occurring.
Website management services also have the ability to back up all sizes of files making it a valuable resource for you, as a website owner, to have.
Think about how much data would potentially be lost because you elected to only have smaller files backed up not larger ones.
Website back up prevents you from having to rebuild a website from scratch costing you time, money, and your reputation.
Those are things you don’t want to have to deal with so it only makes sense that the company you choose to have manage your website offers to do it for you.
Site Security Monitoring
A security issue could cripple your website, cause people to distrust you, and cause legal battles.
If you don’t want hackers and cyber criminals from stealing sensitive information from you and your customers, the best thing to do is hire a company that has experience dealing with site security monitoring.
Not only will they alert you to any potential problems that they find, they’ll also go out of their way to make sure that your website is locked down and not accessible by thieves.
Website management companies install firewalls, remove malware and other software-related viruses, and continuously scan and monitor your website for other issues that may compromise its security.
The company you choose may also offer a SSL certificate for your site as part of the service plan you elect to pay for.
Knowing where your website is the most vulnerable helps your website managers close access points making it harder for hackers to enter them.
Some companies also alert you to any unusual surges in traffic during any given time during monitoring.
From time to time, your website is going to need an edit. If you weren’t the person that built the website, it can be very difficult to know what to add or omit. A website management team handles the task for you.
Whenever you need to include additional information on your website or remove content that is no longer relevant, they’re able to make the edit quick and easy for you.
You don’t have to be leery about making changes to your website because you fear they’ll be too costly or take too much time to complete.
A good website management service accounts for the changes that you want to make and factor that into the cost of the services they provide. They also know exactly where to insert text or remove it so that your website is up-to-date and easy to read.
Visitors to your website are counting on receiving current information so this is something you’ll want your management team to stay on top of when they work on your site for you.
When your website has an issue, you don’t have to wait for it to get fixed. Your website management service team stays on top of it by finding out what is causing the problem, coming up with a solution, and letting you know that repairs have been made.
This makes it a lot less stressful for you because you know that website issues scare people away.
If your mission is to retain customers by holding their interest, providing them with valuable products and services, and having a website that they are familiar with and trust, you know how much one little mistake will cost you.
Your website management team takes care of the issues rapidly and with precision. It’s part of the service they provide and an important one, too.
When your website goes offline, it costs you money. It makes it so your fans and customers can’t take advantage of your products and services.
It also leaves them with an unfavorable impression of how you run your business which is why it’s important to have a team dedicated to making website repairs for you.
Plugins need updating on a regular basis. Your website management service team stays on top of alerts, making sure that plugins are updated accordingly.
This helps your site run its best because many updates run on top of previous updates.
If you wait too long to make these changes, you’re in for potential security threats.
Leaving plugin updates for a week or month potentially compromises the safety of your website especially when the update is security-related.
Your website uses plugins to keep everything running smoothly. When an update comes through, your website managers know what to do.
They act on it to keep a potentially threatening situation from happening to your website’s security.
They also know that in order to have a website that looks great, is easy to use, and performs quickly, updates are part of regular maintenance. They’re not optional, they’re a necessity.
Theme updates occur on a rather frequent basis. It’s one of the ways that developers improve the user experience for you. If you have an outdated theme, it may not do all of the things you need it to for your customers.
That’s why along with plugin updates, your website management team should be familiar with and knowledgeable about theme updates.
They’ll take a proactive stance in making sure that all updates are handled quick and effectively so you don’t have to worry about an outdated theme fouling up your website.
Updating themes with security patches prevents hackers from finding vulnerable spots in your website to enter.
Regular updates also improve the functionality of your site making it easier for visitors to do the things they’ve come to your website to do.
That could be anything from watching a video to looking through your eCommerce store for the perfect gift to give a family member or friend.
Website Performance Monitoring
You could have the best looking website and still have it be unsuccessful. Keeping that in mind, website performance monitoring is among the most important tasks a website management service provides.
It gives you a detailed account to how well your website fares among all the other websites out there. Your management team will employ a lot of different strategies to monitor your website performance.
One in particular involves testing the website on different browsers and seeing how fast the site loads, how easy it is to navigate the site, download times, and script issues.
They also test your website out through mobile browsers to see if it’s accessible and easy-to-use from devices such as smartphones and tablets.
If the user experience differs from one browser to the next, the management company will find ways to improve the website making it ultimately more successful for you.
Search Engine Optimization (SEO) is at the heart of website management. It’s what makes your website discover able on the internet even with a million other sites sharing the same virtual real estate.
The search engines want to make the user experience a positive one.
That’s why have rigorous standards in place to ensure that the people conducting searches are finding the best quality content available for the subjects they choose to search for.
An experienced website management service pulls out all stops. They go the extra mile to make sure that your website and all of its content is search-engine ready.
By analyzing data and studying the competition, the company knows exactly how to present your website to the world and in a way that is successful and profitable for you.
They use this knowledge in a way that appeases the search engines and you, too.
It’s not enough to send people to your site, there has to be a way to engage with them and get them excited about the things you’re promoting, which is the purpose of the next section, Blog Article Creation.
Good content and SEO go hand in hand.
When searching for the right company to handle your website management needs, make sure that they emphasize the importance of blog article creation and search engine optimization as both are ways to take your website from obscurity and help it become a household name.
Blog Article Creation
Creating fresh content on a regular basis can be challenging for website owners. That’s one of the many strengths of a good website management service.
They select topics for you by keeping your objectives, local events within your industry, and the products or services you provide to the public in mind.
The end result is fresh, readable content that drives traffic to your website and ultimately to your blog, mailing list, service listing page, and virtual storefront where they go from being first time visitors to long-term loyal fans and customers.
Content is well-researched, polished, and search-engine optimized making it easier to find your website and ultimately you. In a sea of competitors, a website management service narrows the playing field making you the star player.
They incorporate relevant keywords into the content they create for you in a way that sounds natural for the visitor to read. By writing is such a calculated way, they are able to help you achieve two things.
First, you connect with the reader, by providing them with useful information, instructing them to do something, entertaining them or giving them the details needed to make an informed purchasing decision.
Next, you make the content search-engine friendly by knowing what words and phrases people choose when looking for a website like yours.
The website management team thoroughly researches popular keywords for your industry and incorporates them into the content they create for your website.
A/B Testing Elements on Website
A/B testing is also known as split testing and bucket testing. It allows you to see which version of a webpage or app performs best.
AB testing provides valuable data and statistics that help website management services implement necessary design changes.
This helps with conversion rates by improving the overall user experience.
It allows your management team to get feedback from site users by asking them focused questions, recording responses, and making the appropriate changes.
Instead of guessing how a fan or customer sees your website, you get real-time feedback that helps you improve usability.
This helps with website optimization making sure that you’re able to retain visitors once they’ve come to your site. It’s not enough to have traffic.
You want to convert visitors into paying customers.
Website Management Service Conclusion:
Hopefully, after reading this you get a better idea on exactly what a website management company can do for you.
Any serious company should really consider taking this off their hands, or hiring someone to do this.
Usually though, more cost effective to hire it out and call it a day.
So have you hired someone to manage your website, or have considered it?