Google My Business is a simple and free tool with a huge impact.
The cost of free always catches my eye.
But also, it’s an amazing way to be showing up where it’s important.
Which is search results on Google.
Let’s dive in and learn about the importance of Google My Business!
A Google My Business Page Is A Free
Your Google My Business page is a free, easy way to tell customers about your business.
You can use it to add a link to your website and show off photos of what you offer, including hours of operation and directions.
You can also respond directly to customer reviews on Google Search or Maps by replying directly from the review widget on your GMB listing.
It Helps Google Maps Provide Better Information
A Google My Business listing can help you get more business in a number of ways.
For example, if you have a physical location, having an accurate address for your business on Google Maps is the first step toward being found by customers who are searching for what you offer.
When someone searches for ‘pizza near me’ or ‘salon near me’, they’ll see local listings that include your information, which may include photos of your storefront or interior decorating images (if applicable).
This makes it easier for potential customers to find what they need and increases their chances of making a purchase from one of those businesses over someone else’s offering.
Additionally, having an active GMB profile gives users confidence in how trustworthy the company behind that listing is likely to be–and can even increase the likelihood that they’ll call or visit in person rather than just order online!
You Can Add Photos, Hours Of Operation, Directions, A Contact Number With A Phone Icon, And More.
You can add photos, hours of operation, directions, and more.
- Add photos: Upload up to 9 images that represent your business. They’ll show up on Google search results in pages and as thumbnails in the Knowledge Graph panel on mobile devices.
- Add hours: Let people know when you’re open by adding your opening hours so they can plan their visit accordingly! This is especially helpful if you run a seasonal business or have different operating hours depending on the day (for example weekdays vs weekends).
- Add directions: If people need help finding your location from where they are standing right now (or any other point), provide them with step-by-step directions from their current location so they don’t get lost along the way!
You Can Also Add A Link To Your Website
You can also add a link to your website in the summary section of the page.
This is a great way to direct people who are visiting your business listing directly to your site, where they’ll be able to find more information about you and what you do.
If you’d like links for other social media platforms such as Facebook, Twitter, or Pinterest (or any other platform), there are also options available under “Social Media Links.”
You Can Write Reviews
The Google My Business Page is a great place to respond to customer reviews, as well as add photos and videos of your business.
You can also add links to your website or social media pages on this page.
Having An Active GMB Page Can Help Increase Your Presence On Google Maps Search Results (Not Just On Desktop, But Also On Mobile).
In addition to helping you rank in the organic search results, Google My Business pages are also important for local search.
For example, if you’re searching for “pizza restaurants” on Google Maps and want to see what’s nearby–you can click on any of those listings that have a GMB page attached.
This will take you directly into their listing where they’ve provided more information about themselves and their business (including photos).
If your competitors don’t have active GMB pages but yours does–you’ll have an advantage over them because users will always choose the option that gives them more information about what they’re looking for!
A Good GMB Listing Is Key To Getting More Business
A good Google My Business listing gives you a chance to tell your story, and it also helps Google Maps provide better information about your business to people searching for what you offer.
For example, if someone searches “pizza” on Google Maps or mobile apps like Waze or Apple Maps (which use their own versions of the GMB platform), then all nearby restaurants will show up in an instant.
If one restaurant has a lot more reviews than another one, that means people are talking about them–and those reviews can lead directly to booking reservations through OpenTable or Zomato!
Conclusion Of The Importance Of Google My Business
I think you can see some key benefits and what Google My Business will do for you.
The goal is to get it started today so you can get a head start on being listed and as well being shown in front of your competitors.